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The Hidden Park

March 21, 2009

What is The Hidden Park? The Hidden Park is a magical adventure that your kids will love. It’s an afternoon out for the whole family that won’t break the bank. It’s a groundbreaking blend of fantasy and reality.  The application uses all the features of the iPhone to lead children into a fantasy world of

Chief Operating Officer at Two Bulls

What is The Hidden Park?

The Hidden Park is a magical adventure that your kids will love. It’s an afternoon out for the whole family that won’t break the bank. It’s a groundbreaking blend of fantasy and reality.  The application uses all the features of the iPhone to lead children into a fantasy world of trolls, fairies and tree genies – right in their local park!

History

In 2009, Two Bulls launched The Hidden Park, a ground breaking mobile application which provides an hour-long augmented reality adventure in the park for families and children of all ages. The Hidden Park was heralded internationally with Advertising Age calling it “the iPhone’s gold standard experience app.” It went on to win two awards at the World Parks Day 2010 conference for its innovation. Since its launch, the app has rolled out from an original 10 parks to more than 200 parks added by our users around the world with more added every day.  Since June 2010, Apple have featured it on their Apps for Mums & Dads page.

In 2010, Two Bulls partnered with the Norwegian mobile provider NetCom (part of TeliaSonera) and the Norwegian Cultural Ministry to release a custom version of our app, called The Hidden Park: Soul of the Stone in Vigelands Park, Norway. This joint venture has been a smash success with thousands of users coming to Vigelands park to play the game. To learn more and see photos of people playing the game in the park, visit our Facebook page.

The Hidden Park - Get the kids off the couch!

Where can I play?

Pretty much anywhere! The great thing about The Hidden Park is that you can set up a version of the game in your local park, then share it with friends in your neighborhood. You can even publish it for the rest of the world to see! There are already heaps of available parks and more coming everyday, so get on board and help spread the magic to a park near you!

How do I play?

Well first, download the app from Apple’s App Store. The adventure unfolds from there…

Children navigate their way through the park by following a map that lets them know where the magical creatures live. Of course, Trutton’s map is magical – as they move past landmarks in the park the map tells them where to go next.

Kids solve puzzles and riddles on their way to the next destination. Clues to the answers can be found on the signposts in the park.  Following Trutton’s directions, the children take photos of various landmarks. As if by magic, Trutton’s fantastical friends appear in the photos – sometimes right next to the children!  The photos are stored in a gallery, so at the end of the day the children have an album of their adventure.

It’s an amazing adventure, an amazing app, and the world just got that little bit more magic…

Download

The Hidden Park is available for download from the App Store for $3.99, and includes full access to the Map editor to create your own parks to play the game in!